Torq
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Custom cycling kit. The new way to order.

Torq PRO is a French brand of custom cycling apparel for clubs and teams, part of the AVL Unit group. We are looking for a production partner we can trust for the long run: consistent quality, honest lead times, healthy business.

Request the commercial brochureSee our range

Who we are

A French brand for clubs and teams

We design and sell fully sublimated kit to cycling clubs and teams, from local clubs to riders competing at national level. Every club has its own design, and every rider orders their own sizes.

France
French brand, AVL Unit group
Clubs & teams
From local clubs to national-level riders
2,000+
pieces a year: our target
A focused range
Fewer references, more attention to each one

Our range

A deliberately focused range

Two jerseys, two bib shorts, two skinsuits, a mid-season and winter jacket, and accessories. We keep the range short so that each product can be the best version of itself.

Close-up of a breathable jersey mesh
Jerseys
Close-up of a silicone leg gripper on a bib short
Bib shorts
Close-up of a stretch jacquard skinsuit fabric
Skinsuits
Close-up of a fleece-lined jacket fabric
Jacket
Rider's hand wearing a Torq cycling glove on the handlebar
Accessories
JerseysReferencesMA1 · MA3Materials & componentsQuick-dry Lycra with 3D bubble-knit sleeves; open mesh and antibacterial 3D knit for hot weather; YKK® zips (incl. Camlock); 3 reinforced rear pockets; 4.5 cm silicone hem gripperFitStretch regular fit (MA1), compressive race fit (MA3)PersonalisationFull sublimation
Bib shortsReferencesCAL1 · CX2Materials & componentsHigh-compression Lycra, 200–230 g/m²; Elastic Interface® pads rated up to 4 h and 6 h; silicone leg grippers (laser-cut or perforated); X-back straps (CX2)FitCompression fit; one-piece leg construction (CAL1)PersonalisationFull sublimation
SkinsuitsReferencesCB1 · CB2Materials & componentsStretch jacquard upper, compressive lower fabric; Elastic Interface® pads for 6 to 7+ hours; YKK® Camlock zip; 7.5 cm anti-slip leg bands; ribbed aero sleeves (CB1)FitAero race fit; short sleeves (CB1), long sleeves (CB2)PersonalisationFull sublimation
JacketReferencesVTH1Materials & componentsWindproof fleece-lined composite; brushed sleeves; zipped mesh vents; YKK® zip with storm flap; reflective rear pocketsFitRegular fit, −5 °C to +10 °CPersonalisationFull sublimation
AccessoriesReferencesFAL3 · FAL4 · CA2 · GV1 · CC4Materials & componentsAero gloves with Elastic Interface® palm; ribbed aero socks with seamless foot; windproof, water-repellent packable gilet; aero Lycra overshoesFitClose, aero fitPersonalisationSublimation (socks: upper sublimated, plain foot)

How we order

Small, recurring runs, one club at a time
Small recurring runs
Each club orders its own design, and reorders it through the season.
Individual sizes
Every rider orders their own size; we consolidate the club's order.
Sublimation
Every garment is sublimated to the club's design.
6 to 8 weeks
From order to delivery, today.

The order flow

  1. 1The rider orders on the club's online space
  2. 2Torq consolidates the club's order
  3. 3Production
  4. 4Delivery to the club

What we look for

A partner we can trust

We are not after the lowest price or constant rush orders. We want a partner who makes quality products with honest lead times: calm, serene, healthy business, and the pleasure of working on good products.

What we will talk about together

Minimum per design and colourwayWhy it matters to usWe order per club: small runs of each design, repeated through the season.
Lead time on a reorderWhy it matters to usClubs reorder the same kit. A reliable reorder time matters more to us than speed.
SamplingWhy it matters to usWe validate quality on samples before a new product goes into production.
In-house sublimationWhy it matters to usAll our kit is sublimated to each club's design: printing and sewing under one roof keeps things simple.
CertificationsWhy it matters to usTell us which ones you hold (for example OEKO-TEX®).
CountryWhy it matters to usTell us where your production sites are.

Did you know?

A few things about cycling kit
  • 1919

    The first yellow jersey

    The Tour de France leader's yellow jersey was first worn on 19 July 1919 by Eugène Christophe. Its colour came from the paper of L'Auto, the newspaper that ran the race.

  • 1958

    Elastane is born

    Joseph Shivers, a chemist at DuPont, invented the stretch fibre later sold as Lycra® in 1958. Modern bib shorts and skinsuits would not exist without it.

  • Wool

    Before synthetics

    Until the late 1970s, racing jerseys were knitted from wool: warm even when wet, but heavy once soaked with rain or sweat.

  • Chamois

    Why the pad is a “chamois”

    Bib-short pads are still called chamois because they were once cut from chamois leather, which had to be kept supple with cream. Today they are technical foams.

  • Physics

    How sublimation works

    Heat turns the dye from a solid straight into a gas, which bonds with the polyester fibres. The print becomes part of the fabric: it does not crack, peel or fade in the wash.

  • 1975

    The polka dots

    The Tour's best climber has worn the red polka-dot jersey since 1975. Its pattern is said to come from the wrappers of the sponsor's chocolate bars.

The group

A brand of the AVL Unit group

AVL Unit
“Everyone knows how to sell. Few know how to serve.”

AVL Unit runs B2C and B2B online stores and builds the tools that make them work (CRM, business software, automation) so that customers get the service they expect. Torq PRO's club portal and order management are built by the group.

Know-how

  • B2C & B2B store management

    Catalogue, orders, suppliers, deliveries.

  • Human customer support

    100% of replies checked by a person.

  • Business software

    Custom web tools: client portals, quotes, order tracking.

  • CRM

    Pipeline, invoicing.

  • Automation

    Apps Script, AI, APIs.

1,000+
orders handled end to end
4.8/5
customer satisfaction, from 150+ reviews
11
countries delivered in Europe
4 weeks
from need to tool in production

Tools we use

  • Shopify
  • OVHcloud
  • Google Apps Script
  • Google Sheets
  • Claude
  • Gemini
  • Brevo
  • PayPal
  • Next.js
  • PostgreSQL
  • Docker
  • Python
  • Netlify
  • Google Analytics
  • GitHub
Visit avlunit.fr

Contact

Let's talk

Tell us about your factory. We answer every message personally.

Request the commercial brochure

Or write to us: contact@torq-bike.fr